Hitech House
Near Gurukul Tower
Gurukul, Ahmedabad - 380052
Gujarat, India

Phone: +91-794-体育OB

Fax: +91-794-000-3202




3D furniture modeling and texturing for an e-commerce store enhances user experience and conversions Banner

Client Profile

The client is a US-based e-commerce service provider, specializing in furniture, home furnishings and décor items for individual as well as retail customers. Their product range includes over 10 million functional and aesthetically appealing products (from more than 10,000 suppliers) for kitchen, living room, bedroom, outdoor and office settings.

Business Need .

To increase customer experience and convert every visit to a sale in an increasingly competitive market, the client wanted to create an extensive virtual library of products on their website. The 360 degree realistic view would give customers an enhanced buying experience.

To create this exhaustive virtual display of its products the client needed to convert sketched PDFs and reference pictures to fully textured 3D models.

Challenges .

Solution .

The Product Modeling team at Hitech created, textured and rendered 3D models in 3Ds Max for products across product lines including sofas, chairs, shop counters etc. based on retail display needs.

The models included:

Approach .

Defining SOW


Business Impact .

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