Hitech House
Near Gurukul Tower
Gurukul, Ahmedabad - 380052
Gujarat, India

Phone: +91-794-体育OB

Fax: +91-794-000-3202




Lead scoring and prioritization model enhances sales conversions by 200 percent Banner

Client Profile

An integrated engineering consulting and technology services company working with a global clientele was looking to exponentially increase productivity of its business development efforts.

Business Need .

The company’s business development initiatives are targeted towards closing high value clients from targeted industry segments and geographies. The sales and marketing team leans heavily on a huge leads database that is fed through multiple sources like paid and organic search engine activities, email and social media marketing campaigns, events and exhibitions presence, referrals, etc.

Sales representatives navigated through a huge pool of unstructured leads, collected from various sources and mapping to various geographies, industries and services for closures and conversions. The chaotic database made prioritization difficult and a lot of effort was wasted on pursuing unproductive leads or low ticket value clients. Inability to qualify inbound leads substantially impacted their conversion speed.

The company was looking at a solution which would help clean and categorize the leads and then, based on numerous predefined factors, prioritize them in a way that higher ranked leads found their way first to the sales funnel.

Challenges .

Solution .

Hitech leads experts developed a key-word based algorithmic model to analyze, score, and rank the leads in a way that high priority leads were first assigned to sales representatives to enhance productivity.

Approach .

Business Impact .

Share your Challenges Email us!

Call us now!


Connect with us

Facebook Icon linkedin icon twitter icon
英雄联盟竞猜选手抽注 亿电竞(河北)结果查询 pc28加拿大开奖软件详情 电竞竞猜 YBG电竞下注数据平台(YBG电竞季节APP v6.6) 加拿大28开奖今日官方