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Increased circulation reach for periodical publisher in real-estate through accurate data aggregation Banner

Client Profile

The client is a US based publisher of digital and print periodicals in the real estate industry. Located in New England; the client shares property insights for numerous counties across the USA to its subscribed customers.

Business Needs .

The client was publishing periodicals for real estate industry and had limited subscription database to increase the reach of customers. In order to increase their circulation reach and derive specific insights for tailored marketing campaigns, they needed to aggregate larger datasets. They needed a partner to:

  • Capture the data such as contact details, geography and county information etc. from various internet sources like MLS sites, county websites, property documents etc.
  • Aggregate and cleanse the unstructured dataset for accuracy and normalcy
  • Standardize the database to make fit for presentation and deriving insights

The Challenges .

Given that the information was to be captured from multiple sources, there were major data acquisition challenges such as:

Solution .

A mixed framework of manual and automation methods for data aggregation was set up to collect, collate, cleanse and create marketing-ready insightful database. Multi-layered quality checks were designed to ensure data accuracy and normalcy.

Approach .

Business Impact .

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