Address

Hitech House
Near Gurukul Tower
Gurukul, Ahmedabad - 380052
Gujarat, India

Phone: +91-794-体育OB

Fax: +91-794-000-3202

Email: sales@hitechdigital.com

BPM

ob体育赛事

Transform audience feelings / sentiments into invaluable insights about Hollywood movies Banner

Client Profile

UK based company providing market research services and social media insights to production houses
Industry: Media & Entertainment

Objective .

A leading market research firm needed a solution to study pre-launch audience feelings and develop invaluable insights for Hollywood movies and TV shows. The process involved identifying news articles and social media posts relevant to the targeted list of movies and TV shows, and analyzing statements conveying the sentiments in form of positive, negative and/or ambivalent.

Business Needs .

  • Assessment of promotional merchandise and teasers to be launched.
  • Comprehensive checks and finalization of research reports for each movie / TV show.
  • Less than 1% error rate.

Challenges .

  • Massive data size, fluctuating volumes, and strict deadlines.
  • Subjective nature of articles requiring extensive comprehension and classification.
  • Idiosyncratic nature of statements conveying the sentiments.
  • Real time trend changes based on the campaign.
  • Dynamic keyword and phrases for sentiment assessment involving multiple meanings and applications within the same statement.
Transform audience feelings / sentiments into invaluable insights

Hitech’s Approach .

Methodology .

Conclusion .

Client was able to identify shows that were likely to be successful and assigned them selective time slots and marketed them to target audience.

Results .

Client Speaks .

The reaction from our clients has been overwhelmingly positive. They were amazed at how quickly we can drill into data combined with the prettiness. The social media analytics unlocked the value content, allowing them to better engage the fan base, optimize marketing and ultimately increase profits and ratings.

Share your Challenges Email us!

Call us now!

+91-794-体育OB

Connect with us

Facebook Icon linkedin icon twitter icon
英雄联盟竞猜选手抽注 亿电竞(河北)结果查询 pc28加拿大开奖软件详情 电竞竞猜 YBG电竞下注数据平台(YBG电竞季节APP v6.6) 加拿大28开奖今日官方